Free tool
Travel markup calculator
Work out what to charge for a flight, a hotel or an activity. Enter the base price and your markup, as a percent or a fixed amount, and the calculator shows the price your customer pays, the markup you keep and your margin.
Updated November 6, 2026
Your price
- Customer pays
- 432.00
- Your markup
- 32.00
- Your margin
- 7.4%
The calculator runs in your browser and sends nothing anywhere.
How the markup is calculated
The sell price is the base price plus your markup. With a percent markup, the markup is the base price multiplied by the percent and divided by 100. With a fixed markup, it is the same amount on every booking.
Markup and margin are not the same number. Markup is measured against the base price. Margin is the markup measured against the sell price, so a margin is always smaller than the markup percent that produced it.
A percent markup grows with the price of the booking, while a fixed markup stays the same on a short flight and on a long one. Many sellers pick one rule per product and check it against what their customers expect to pay.
Three worked examples
Illustration only, not a typical result.
| Booking | Base price | Markup | Customer pays |
|---|---|---|---|
| Return flight | $400.00 | 8% = $32.00 | $432.00 |
| Hotel, 2 nights | $250.00 | $20.00 | $270.00 |
| Activity ticket | $60.00 | 10% = $6.00 | $66.00 |
Questions about markup
How do I calculate the markup on a travel booking?
The sell price of a travel booking is the base price plus the markup. For a percent markup, multiply the base price by the percent and divide by 100. Example (illustration only): a $400 fare with an 8% markup sells for $432.
How do I calculate the markup on a travel booking? in short: The sell price of a travel booking is the base price plus the markup.
What is the difference between markup and margin?
Markup is measured against the base price and margin against the sell price. A $32 markup on a $400 fare is an 8% markup and a 7.4% margin.
What is the difference between markup and margin? in short: Markup is measured against the base price and margin against the sell price.
Should I use a percent markup or a fixed markup?
A percent markup grows with the price of the booking, and a fixed markup stays the same whatever the price. The calculator shows both, so you can compare them on your own prices before you decide.
Should I use a percent markup or a fixed markup? in short: A percent markup grows with the price of the booking, and a fixed markup stays the same whatever the price.
Who keeps the markup on an OTA Builder site?
On an OTA Builder site, the site owner adds their own markup on top of the prices shown, and keeps it. The owner can set the markup for flights, hotels and activities.
Who keeps the markup on an OTA Builder site? in short: On an OTA Builder site, the site owner adds their own markup on top of the prices shown, and keeps it.
Put your markup on a booking website of your own
Build a free travel booking website under your brand and set your markup on flights, hotels and activities.